"The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular."
"Good publicity is preferable to bad, but from a bottomline perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells."
"Bullies may act tough, but they’re really closet cowards. The only people bullies push around are the ones they know they can beat. Confront a strong, competent person, and he’ll fight back harder than ever. Confront a bully, and in most cases he’ll fold like a deck of cards."
(Este último, na verdade, refere-se ao Ed Koch, antigo presidente da câmara de Nova Iorque. Mas como negar o efeito bumerangue que veio a ganhar com os anos?)
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